fashion jewelry

As all of us know, Tiffany & Co. is a name synonymous with elegance and glamour the world over with designs that continue to captivate our imaginations. Tiffany continues to know when to morph and change with the times. A number of new product lines have been introduced with signature commissions from well-known designers such as Frank Gehry, Elsa Peretti, Paloma Picasso and Jean Schlumberger. Tiffany & Co. still knows how to dazzle us with its foresight and innovation. But never fear, with Tiffany, in with the new doesn’t mean that the old gets replaced, so you’ll still find the classic and time-tested designs Tiffany is known for. Bvlgari has also been dazzling the world ever since 1884.

Schlumberger’s inspirations came from nature–the sea, oceanic creatures, and plants. He said that he tried “to make everything look as if it were growing, uneven, at random, organic, in motion.” He explained, “I want to capture the irregularity of the universe.” 20 In the 1960s Tiffany’s hired the American designer Donald Claflin who created humorous, figurative pieces and was influenced by the “hippy era” in the 1970s.

Beginning in 1974, the jewelry of Elsa Peretti brought a totally different look to Tiffany jewelry. Her soft, sculptural shapes in silver and gold were “minimally elegant”– naturalistic, but abstract and modern. Her jewelry was also affordable for a much larger segment of the population.

Since the 1980s “Paloma Picasso’s bold forms and love of color…..have brought modern expression to Tiffany’s lasting fascination with gemstones.” 21 What will be the future of Tiffany & Co.? Stay tuned. I hear that they are “planning a dynamic collaboration with Frank Gehry…continuing the drive towards design excellence and innovation…and most of all, keeping the art of the jewel and the cult of individuality alive.”22